Joe Horwath

After twenty years in the produce (fruit & veg) business, Joe was burned out. He felt stagnant and didn't like that he was "renting" a job.

As the father of two college-aged kids and husband of Patrice who enjoys a successful career with Medtronic, Joe's goals are straightforward. He wants to control his destiny and direction, enjoy freedom and flexibility and build equity in his business. He also didn't want to take any crazy chances or reinvent the wheel which is what led him to explore franchising rather than starting a business from scratch.

He enjoys people interaction, building relationships, not being tied to an office, direct sales, negotiating and problem solving.

As we began to look at business models, there were aspects that Joe liked about each of the franchises we were exploring. Now what?

Well, Joe followed the instructions for a "decision matrix" from our Buying A Franchise book and the answer to which business model to choose became crystal clear.

Ultimately, it came down to his preference for a low investment, business-to-business, repeat business sales model that allows him to work from a home office with a flexible schedule and doesn't require employees.

Joe chose Profit-Tell, an advertising/marketing firm that specializes in showing and telling businesses how to increase profits through creative custom on-hold messaging and state-of-the art website audio tours. This is some cool, cool stuff!

If you know someone who's looking to improve their company image, reduce caller hang-ups, inform, educate and motivate callers and cross-promote their products and services - give Joe a call! He can be reached at 651-343-5063 or jhorwath@profit-tell.com.

Please join me in wishing Joe success in his new business!