Brian Burnstein & Tony Selinger
Friends since childhood, Brian and Tony decided they wanted to strike out on their own and start a new business.
Fed up with the politics of corporate life, Brian had left his job after years of being a numbers guy doing credit analysis. He felt like he had a marketing side just waiting to get out and was looking for a more relationship-focused opportunity.
Tony was working at Wells Fargo Bank. With a baby on the way, he was ready to enjoy a more flexible work schedule and diversify and grow his income potential.
Before they were referred to me by Brian's career coach, Molly Conlin Peterson, they were looking into wine and liquor stores. After discussing their individual and shared goals and objectives, it became apparent that this would not be a business model that would help them accomplish their short-term and long-term goals.
"Carolyn does a tremendous job of getting to the root of each individual's interests, goals, strengths and weaknesses. She draws upon a vast history of success stories to help guide people like us who were overwhelmed with the idea of purchasing a franchise."
We agreed that it would be worth their while to attend the Minnesota Franchise Spectacular to expand their horizons. While there, they met their future franchisor.
They are now publishers of Town Planner, a community calendar that allows families to connect to their community and for sponsors to reach them on an everyday basis. The 2009 Town Planner Community Calendar will be distributed free of charge to nearly 30,000 homes and businesses in Maple Grove, Osseo, Edina and southwest Minneapolis. By 2013, their goal is to reach distribution to 100,000 homes and businesses.
Since they attended training in June, Brian and Tony are moving ahead at breakneck speed and are on their way to becoming "rookies of the year" for the entire nationwide Town Planner network.
If you would like to learn more, feel free to contact Brian at 763-528-8501 or burnstein@townplanner.com or Tony at 612-203-8189 or selinger@townplanner.com.
Fed up with the politics of corporate life, Brian had left his job after years of being a numbers guy doing credit analysis. He felt like he had a marketing side just waiting to get out and was looking for a more relationship-focused opportunity.
Tony was working at Wells Fargo Bank. With a baby on the way, he was ready to enjoy a more flexible work schedule and diversify and grow his income potential.
Before they were referred to me by Brian's career coach, Molly Conlin Peterson, they were looking into wine and liquor stores. After discussing their individual and shared goals and objectives, it became apparent that this would not be a business model that would help them accomplish their short-term and long-term goals.
"Carolyn does a tremendous job of getting to the root of each individual's interests, goals, strengths and weaknesses. She draws upon a vast history of success stories to help guide people like us who were overwhelmed with the idea of purchasing a franchise."
We agreed that it would be worth their while to attend the Minnesota Franchise Spectacular to expand their horizons. While there, they met their future franchisor.
They are now publishers of Town Planner, a community calendar that allows families to connect to their community and for sponsors to reach them on an everyday basis. The 2009 Town Planner Community Calendar will be distributed free of charge to nearly 30,000 homes and businesses in Maple Grove, Osseo, Edina and southwest Minneapolis. By 2013, their goal is to reach distribution to 100,000 homes and businesses.
Since they attended training in June, Brian and Tony are moving ahead at breakneck speed and are on their way to becoming "rookies of the year" for the entire nationwide Town Planner network.
If you would like to learn more, feel free to contact Brian at 763-528-8501 or burnstein@townplanner.com or Tony at 612-203-8189 or selinger@townplanner.com.
posted by Carolyn Herfurth, The Entrepreneur's Source at Monday, February 09, 2009
